AI Insights · Timothy · July 2025
Top Tower Defense Games on iOS in New Zealand: Q2 2025
Explore the performance of top tower defense games on iOS in New Zealand during Q2 2025, including download and revenue trends from Sensor Tower data.
In the second quarter of 2025, the iOS platform in New Zealand saw notable performances from several tower defense games, based on insights from Sensor Tower.
Plants vs. Zombies™ from Electronic Arts showed a steady revenue increase, reaching around $70 in the last week of June. Downloads fluctuated, peaking at 360 in mid-April and maintaining a stable level towards the end of the quarter. Active users saw a modest rise from 771 to 828.
Plants vs. Zombies™ 2 by PopCap experienced a significant revenue spike at the end of April with $435, but generally trended lower, ending June with $196. Download numbers were fairly consistent, with a slight rise to 224 in the final week. Active user numbers fluctuated, ultimately increasing from 902 to 936.
Bloons TD 6 NETFLIX from Netflix, Inc. had sporadic revenue, peaking at $32 in late May. Download numbers decreased over the quarter, from 208 to 163. Despite this, active users remained strong, slightly decreasing from 2.4K to 2.2K.
TDS - Tower Destiny Survive by SayGames LTD saw a varied revenue pattern, ending with a peak of $140. Downloads increased over the quarter, reaching 246 by the end of June. Active users also increased, rising from 116 to 584.
DDDigger from treeplla Inc. had a late start with revenue, peaking at $109 in late May. Downloads initially increased but dropped to zero by mid-June. Active users followed a similar trend, starting from 9 and ending with 84.
These insights from Sensor Tower highlight the dynamic nature of the tower defense genre on iOS in New Zealand, where user engagement and revenue trends varied significantly across different titles.